A short biography.

I’m Alex, a product designer and developer based in Seoul. For the last decade I’ve worked with founders and small teams to ship software that respects the people using it.

My background is in industrial design — I trained in Milan before moving into screens. I think about software the way I was taught to think about objects: scale, weight, material, and the way it sits in someone’s hand.

Outside of client work I write a small newsletter on the craft of interface design, and I keep an irregular reading list of essays I find useful.

Working notes

Practice	Rhythm
Product strategy	Weekly critique
Interface systems	Design and implementation
Writing	Field notes and essays

• Keep the work quiet and useful.
• Publish the next field note.